Studio

AI brings the speed.We bring the judgement.

I'm Pau Esplugas. I spent years in traditional film and video production; today I run Origenic, a content studio that uses AI as a tool. Every shot is directed, reviewed and finished by people: AI speeds up the process, the creative decisions stay human.

Portrait of Pau Esplugas, founder of Origenic

Trajectory

  1. 01Seattle

    Shoots, editing and production. I learned the craft on set and in the edit suite.

  2. 02The last five years

    I followed the growth of generative AI closely, trying tools from their earliest versions.

  3. 032024

    Back in Barcelona, I decided to give it my full attention and began working with brands across very different sectors.

  4. 04Today

    Origenic: an alternative where every shot gets the same care it would get on a real set.

+20

tools combined on every project

2024

full-time focus on generative AI

ES · CA · EN

I work in three languages

Talks and juries

01

Pau Esplugas, seated at the table on the right, on the jury of the Motion 3D final projects at BAU Centre Universitari d'Arts i Disseny in 2026
Jury · Motion 3D final projects, BAU Centre Universitari d'Arts i Disseny · 2026

02

Pau Esplugas, on the far left, in the tools panel at Artificia Live 2026, Professional Day, in Barcelona
Tools panel · Artificia Live 2026, Professional Day · Barcelona

Principles

  1. 01

    Human direction

    AI is a tool. Taste, story and judgement come from people.

  2. 02

    Cinematic finish

    Grade, sound and craft to broadcast standard, every time.

  3. 03

    Honest process

    Clear rights, clear timelines, no surprises.

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